Everything you need to know about Selena Gomez’s makeup line Rare Beauty, launching in Sephora this summer.
Selena Gomez just revealed more about her upcoming beauty line Rare Beauty. In an Interview magazine feature, Gomez spoke candidly with comedian and friend Amy Schumer about her life at the instant and upcoming projects. “I wanted to start out a conversation about how are you able to make yourself feel great. It’s not necessarily about needing these items to create yourself feel beautiful,” Gomez told Schumer about Rare Beauty. “People of my generation have all this pressure to appear a particular way, and that I wanted to form a line that took away a small amount of that pressure. I take advantage of real people within the campaigns.”
Rare Beauty will launch with a powerful 48 reminder foundation and concealer, in line with Gomez. “It’s all very clean and straightforward. I wanted people to feel safe,” she adds.
Rare Beauty is slated to launch this summer in Sephora stores.
Furthermore, Selena Gomez’s ambitions to launch a beauty line back in August 2019. Now we all know everything: it is called Rare Beauty, and it’s launching at Sephora this summer.
In a video on Instagram, Gomez broke the news that Rare Beauty is launching soon. In just minutes, the @RareBeauty Instagram account hit a million followers. “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!” she wrote. The brand shared more of its manifesto on Instagram as well: “Our founder @selenagomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. @rarebeauty is about accepting who you are–and finding the beauty in your imperfections.”
Gomez narrates the video of clips showing her behind-the-scenes testing and swatching process. So far it appears that the line will include lipsticks, eye products, blushes, and highlighters.”Being rare is about being comfortable with yourself,” she says. “I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves and to start embracing our own uniqueness.”
If Rare Beauty sounds familiar, that’s because Gomez just released a song called “Rare” in addition. we do not know more about the products yet, but the star has been wearing bright and bold lipsticks in reminder pink, red, and maroon on recent red carpets and tv appearances. Gomez has likely been walking around wearing Rare Beauty for months, and her fans won’t must wait for much longer to undertake it themselves.