Update: it has been brim over a year since Rihanna first had the web in an exceedingly frenzy after teasing that she had a skin-care line on the way — and today, the multi-hyphenate mogul took to Instagram to officially announce her upcoming beauty foray. “It’s FINALLY comin’ y’all,” reads the caption on the Fenty Beauty Instagram feed.
Rihanna herself gave followers a sneak peek at Fenty Skin with a cryptic video of her using three different products. supported what we are able to see within the post, it’s just like the collection are launching with a cream-to-foam cleanser, an essence, and a moisturizer, all packaged in pastel hues of sunshine purple and peach. The official launch date is July 31, exclusively on FentySkin.com, but Rihanna shared on her page that a lucky few will get the prospect to buy the gathering early by signing up with their email. Clearly RiRi isn’t done taking our coins — and we’re not done happily giving them to her.
Just after you think Rihanna is doing it all — a rumored upcoming album, Savage x Fenty, Fenty Beauty, Fenty House — she proves that she is nowhere near hitting the underside of her to-do list. Case in point: Today, the star announced that she is going to indeed be launching Fenty skin-care — and before we all expected.
After nearly three years of building her successful makeup brand, which has become a benchmark for inclusivity within the industry, Rihanna is prepared to increase her empire. within the May 2020 issue of British Vogue, she confirmed that a skin-care line is on the way — and it’ll set a replacement standard within the category. “Skin care, it is the truth. It either works, or it doesn’t. There’s nowhere to cover,” Rihanna told the publication.
The news doesn’t come as a surprise to fans, who first noticed she filed a trademark for “Fenty Skin” last spring. The filing covered skin care, body care, tending products, and accessories like kits and tools. Before that, in 2017, one Twitter user spotted a skin-care filing under “House of Fenty,” but nothing ever came of it.
Stepping into the world skin-care business could be a smart move for the mogul, considering the category is projected to grow to $180 billion by 2024, in line with Forbes. (It’s also what ultimately sent Kylie Jenner into the billionaires club.) But irrespective of the industry, we all know that anything RiRi touches turns to gold, so this may surely be a success.