The 10 Best Natural and Organic Beauty Brands You Need Right Now

In the past, people wouldn’t really think about the purchases they have made. We would spend money shopping for fast fashion and buying cheap cosmetics without giving any thought where they came from and what they were made of. Then, cruelty-free brands popped up and suddenly, every consumer was forced to research the ingredients of the products they usually buy. The best natural and organic makeup brands are the ones that get the job done while keeping it free from harsh chemicals.

We started to learn more about the cosmetics industry and what was actually going into the products. From potentially cancer-causing parabens to common skin irritants, we started to realize that there are actually harmful chemicals found in makeup products. So, it makes complete sense to think about using and switching to natural and organic makeup brands for a healthier and sustainable lifestyle.

Lately, these natural and organic makeup brands have started to earn quite a following. This just means that consumers have started to care about non-toxic ingredients. They now make a conscious effort to pay close attention to harmful chemicals usually found in makeup products. There used to be a time that people would find it hard to obtain organic beauty products that could easily impress them.

Today, on the other hand, there are plenty of brands to choose from. Here are the 10 best natural and organic makeup brands you need on your vanity right now:

100% Pure

100% Pure has a full collection of skincare, makeup, hair, and body products all made with natural ingredients. Founded by Susie Wang, James Wang, and Ric Kostick, 100% Pure adheres to strict purity standards that vows to never contain harsh or toxic ingredients. The brand remains serious about the way they make their products, confirming that its products don’t contain any synthetic or artificial ingredients.

The products remain naturally pigmented, avoiding commonly used FD&C colorants and heavy metal dyes. They source their pigments from fruit, vegetables, tea, and cocoa. Aside from that, they also commit to animal welfare which means that they would never test their products on animals and go through a painstaking process to make sure each ingredient is not sourced from animals.

Alima Pure

Alima Pure has a full set of makeup products for face, cheeks, eyes, and lips all made with pure and natural ingredients. Founded by mother and kindergarten teacher Kate O’Brien, Alima Pure is a woman-owned and run company with luxurious, high-performing products all made with pure and clean ingredients. The brand is currently enrolled in a Green Source Renewable Power Program which derives power from 100% renewable sources that include Solar, Wind, Biomass, Hydro, and Geothermal.

The products remain free from cruelty, parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. Believing in minimal ingredients for a maximum impact, the brand is all about using pure mineral pigments, nourishing plant oils, and soothing botanicals. Aside from that, their website carries a list of ingredients that consumers could check out.

Au Naturale

Au Naturale has a full set of products for face, cheeks, eyes, lips, and even makeup tools. Founded by a former nuclear analyst in Washington D.C., Ashley Prange decided to solve an even bigger challenge: creating a line of bold, long-lasting color cosmetics without the harmful chemicals that lead to many chronic breakouts, irritation, and toxic load. The products use exclusively healthy, naturally derived, and ethically sourced ingredients.

The brand pioneered a movement to demand stricter regulation of cosmetics products in the country, fighting for transparent regulation also known as the Clean Beauty Revolution. Both a brand and a cause, Au Naturale creates a line of vegan, organic, paraben-free, cruelty-free, and ethical makeup products opening consumer minds to generate demand for continued change. With heavy scrutinizing as part of their process, they make sure that every ingredient is naturally-sourced before making the final cut.

Bite Beauty

Bite Beauty has a full set of products but remains notably known for its edible and vegan lip products. Founded by Susanne Langmuir, Bite Beauty products remain clean, cruelty-free and gluten-free with food-grade vegan ingredients infused with resveratrol, a type of natural phenol, and a phytoalexin produced in several plants like grapes, blueberries, raspberries, mulberries, and peanuts which is also commonly used as a dietary supplement.

Consumers were captivated with Lip Lab, where they could acquire custom blend lipsticks on-the-spot. As of January 2020, they already have five Lip Labs: two in New York; SoHo (the flagship store) and Brooklyn, one in Toronto, one in San Francisco, and another in Los Angeles. Powered by superfoods, they endorse their products with supercharged performance with the instant impact of vivid colors and sensorial textures.

Cocokind

Cocokind has a full set of skincare and makeup products. Founded by Priscilla Tsai who was climbing the Wall Street corporate ladder but left to shift gears and launch a clean, conscious, and sustainable skincare brand. She used her brand as an answer to the beauty industry’s lack of transparency and to hormonal acne that she struggled with.

All cocokind products that do not contain organic beeswax are certified Vegan Action through the Vegan Awareness Foundation. Ensuring vendors and suppliers, cocokind remains a cruelty-free company and vowed that they have never tested on animals. Since a lot of their products remain food-grade ones, their products have shelf lives of between 18 months to 30 months.

Ilia Beauty

Ilia Beauty has a full set of cosmetics products for face, lip, and eyes. Founded by Sasha Plavsic and Zachary Ilia, they started Ilia Beauty products when she read the ingredient list on her favorite lip balm. Shocked to discover many of the ingredients were not safe, they used it as a challenge to recreate products that would remain safe, effective, and natural.

Their products are appropriate for all skin types, remaining phthalate, sulfate, and paraben-free. Their products also remain non-GMO, gluten-free, and talc-free. They carry the Leaping Bunny certification meaning that none of their products are tested on animals. Using FDA-approved food-grade dyes and mineral-based pigments, the products also remain completely vegan.

Juice Beauty

Juice Beauty has a full set of skincare and makeup products. Founded by serial wellness entrepreneur Karen Behnke, she built the first corporate wellness company in America. She set out to find healthy skincare solutions that deliver visible results. They remain vegan, cruelty-free, sustainable, and use certified organic ingredients.

Going beyond clean, natural, transparent, and conventional, the brand also has clinically validated formulas and authentically organic ingredients. Juice Beauty usually has advanced, high potency ingredients like Vitamin C and fruit stem cells, vegetable hyaluronic acid, peptides, algae, grapeseed, and natural essential oils.

Milk Makeup

Milk Makeup has a full set of skincare and makeup products. Founded by Zanna Roberts Rassi, Mazdack Rassi, Georgie Greville, and Dianna Ruth, the brand believes that good ingredients result in an epic payoff. The products are also cruelty-free, paraben-free, and 100% vegan. Their website has an ingredient blacklist, enumerating the things that remain harmful to the skin.

Probably the most notable natural and organic makeup brand in today’s standards, Milk Makeup has received praise from publications such as Vogue, Teen Vogue, Vanity Fair, and InStyle Magazine. They have also been noted for its use of atypical models like Sabrina Karlsson, and many LGBTQIA+ models.

Vapour Beauty

Vapour Beauty has a full set of makeup for face, cheeks, eyes, and lips. They also sell clean deodorants and makeup tools. Founded by beauty pioneers Krysia Boinis and Kristine Keheley, they lead the company with the evolution of clean color cosmetics. The brand strictly regarded the power of plants to support health, beauty, and wellbeing.

Their website has an ingredient glossary, enumerating the high standards for performance and purity. The brand vowed that its ingredients remain responsibly sourced and have been chosen for the lowest environmental impact. Choosing organically farmed, naturally derived, and minimally processed ingredients, they provide products made from plant-based lifestyle evaluated and approved by the FDA.

W3ll People

W3ll People has a full set of makeup for face, eyes, lips, skincare, brushes, and even tools. They have formulas that use nutrient-dense, organic botanicals that actually aid in improving skin quality over time. Plants are the foundation of every single one of their products. They opted for a safe synthetic.

They source organic ingredients as much as possible. If one ingredient becomes unavailable, they still ensure that every component remains responsibly-produced. All ingredients are ethically and sustainably sourced. Aside from their products, their packaging is also created with post-recycled plastics that remain recyclable.

Needless to say, greening up your vanity table may be the best idea you’ll ever have.