Here’s how members of the beauty industry are helping out during these trying times.
As the spread of the novel coronavirus sends rippling effects through shuttered businesses across industries, many brands have found inventive, generous ways of giving back. as an example, some companies are encouraging the acquisition of gift certificates to make the most once the quarantine is over and reminding customers about going online-only, while others are pivoting production to essential items. Over the previous few weeks, it’s become obvious that a lot of businesses have devoted themselves to not only getting through the COVID-19 crisis themselves — but also helping others to try to to the identical.
Happily, the sweetness industry is an element of that movement. We’ve been on the lookout for beauty brands giving back to coronavirus efforts and we’ve found immeasurable skin-care, hair care, and makeup companies doing just that.
So if your beauty cabinet is in need of restocking, consider one in every of these 43 brands that do their part during this era of uncertainty.
Dial
Dial is partnering with FEMA (the Federal Emergency Management Agency) in disaster relief efforts by donating over 600,000 units of liquid hand soap, bar soap, and body wash products to the cause. Not only that, Dial kicked off its #IWashMyHands social media campaign to encourage and promote healthy handwashing habits — with the help of actor Jenna Dewan.
Sol de Janeiro
Sol de Janeiro launched its own sprayable hand sanitizer, Brazilian Touch Hand Sanitizer, with the brand’s signature tropical scent — alongside 80 percent alcohol to fight germs and glycerin to keep hands from drying out. While it’s currently sold out, 100 percent of profits made from Brazilian Touch sales on soldejaneiro.com will directly benefit Bayada Home Healthcare and the organization’s healthcare staff, who care for the elderly. Sol de Janeiro also announced an additional donation of 10,000 Brazilian Touch Hand Sanitizers to Bayada.
Unilever U.S.
Unilever U.S., the household giant that owns beauty brands such as Dove, Tresemme, and Pond’s, launched United for America back in March as “a long-term commitment to serve both the essential organizations on the front lines and the individuals, families and vulnerable populations affected most.” As previously reported by Allure, Unilever U.S. went on to donate $20 million in the U.S. in the form of products and services, as well as $540 million in cash relief worldwide to support its global operations and staff.
The first $8 million of donations focused on items such as food and soap, as well as personal hygiene and cleaning products — which were distributed in partnership with Feeding America to support a network of food banks. Unilever also gave more than 200,000 masks to hospitals in heavy-hit areas like New Jersey, where the company’s U.S. headquarters are based.
Unilever also organized a National Day of Service on May 21, during which the company dedicated and donated one day’s worth of production on essential products at its U.S. factories (estimated at $12 million) to communities impacted by COVID-19. Unilever also devoted its entire marketing and advertising spend that day to promote non-profit partners, relief organizations, and other community groups distributing its products to those most in need.
MAC
MAC’s Viva Glam Fund donated $10 million to COVID-19 relief efforts, particularly those who are helping communities of color who are being disproportionately suffering from the pandemic — including Jerusalem House, Housing Works, and Harlem United. And on top of that, one hundred pc of Viva Glam Lipstick sales also will benefit communities most in danger during COVID-19.
Marc Jacobs Beauty
Marc Jacobs Beauty donated 2,000 Youthquake Moisturizers to healthcare workers at hospitals nationwide in partnership with Donate Beauty. Additionally, the brand is additionally donating proceeds from Enamored (with Pride) Hydrating Lip Gloss Sticks to 2 charitable organizations providing vital services and assistance to the LGBTQ+ community. Le Refuge provides shelter & support for LGBTQ+ youth and Sage is devoted to improving the lives of LGBTQ+ older adults.